ADS FROM THE KINGS

SEPTEMBER 2021

Overview Of The Ads We're Showcasing

The ads we are highlighting this month are all new (within the past 30 days). Our "30s story timeline" ad has had absolutely incredible CTRs in all the audiences we've run it to. Testing can be a tedious and stressful part of running ads, but it's all worth it when you find a gem you know you'll be able to run for a long time and scale. The secret sauce in this ad is storytelling - the first 8 seconds highlight our personal journey and then we switch to talking about business.

Oh! And FYI... I did a quick count and this is the 74th ad of 2021 (so keep testing new ads as you continue to scale your current ads!).

Another thing to note - by far the audience with the lowest cost per sale this month was our combined Lookalike audience. I took our six best lookalike audiences and combined them into one bigger audience, bundling six ad sets into one ad set and increasing the budget on the single ad set. Since it is an ABO campaign, I was able to exit the learning phase quicker.

OBJECTIVE:

While the end goal of all our ad campaigns is to eventually promote and sell our signature program, Launch (how to create an online course, set up an automated marketing system, and scale on auto-pilot), the goal of our ads to cold audiences is to recoup almost all of our adspend on day #1 by running traffic to a SLO (self-liquidating offer). Then we send all the new buyers through our evergreen email funnel for our high-ticket Launch program.

CONVERSION RATES:

UnTemplated ($49) order bump conversion = 19.5%
Ads Magic ($67) upsell conversion = at 3.7%
Launch 1M ($2500) sales funnel conversion = 2.8%

THIS MONTH'S RESULTS:

2.56x ROAS (return on ad spend)

Here are a few of the ads we ran this month...

Ad #1

Automation Guide Ad ($7)
Ad Type: Purchase, Story Ad
ROAS: 2.89X

THE TARGETING & PLACEMENT

Custom: Frequent Silver 5% (180d)

Exclude: Past Buyers

Location: Australia, Canada, United Kingdom, New Zealand, United States

Age: 22-48

Gender: All genders

Lookalike Expansion: Off

Placements: Facebook Stories, Instagram Stories, Messenger Stories

Auto/Manual: Manual Placement

THE AD

THE SALES PAGE

Full Automation Guide sales page: Click Here

THE ANALYTICS

Reach: 16,787

Impressions: 17,424

Link Clicks: 574

CTR: 3.29%

CPC: $1.69

CPM: $55.72

Results: 21 Sales

Cost per Sale: $46.23

Amount Spent: $970

Revenue: $2,802

Profit: $1,831

ROAS: 2.89X