The goal with this ad was to build the client’s warm audience by generating leads with her free Pitch Cheat Sheet for Food Founders.

Allison knows her audience extremely well. One of their core problems is that they often hear “no” from grocery buyers when trying to place their products on store shelves.

We utilized this opt in strategy to try and combat expensive webinar ad costs and bring our overall cost per lead down in Allison’s account.

Utilizing an extremely valuable freebie on the front end and putting the webinar on the thank you page is something we are testing in certain client accounts who are struggling with expensive webinar leads post iOS updates.

The goal with this ad was to maximize the number of registrants the client received for their free workshop, 3 Activities a Day to Keep Reading Difficulties Away.

The image in this ad is different than what you’d normally see and is a creative way to capture attention in the feed.

In this ad specifically we targeted lookalike audiences but it’s good to test BOTH lookalikes and interest audiences right now because in some accounts we are seeing interests perform better after the iOS updates.

The goal was to sell the clients membership, Reading Simplifies Academy.

The creative uses bright contrasting colors that draw the audience in, and hooks their attention with the promise that teaching reading will now be easier than ever.

As a former teacher, the client is completely attuned to her audience’s struggles and desire to support their students. This translates into copy that perfectly hits on their pain points of feeling overwhelmed, exhausted, exerting all of their energy, and position her offer as the solution to work smarter, not harder, all while helping their students read at faster rates.

The goal was to retarget leads who had not yet purchased the client’s course, Blind Spot.

The video is well produced and edited, and the client has great on-screen charisma that really connects him with his audience.

This ad also offered a limited time $150 discount which helped build a greater sense of urgency to get in before it was too late, effectively pushing his leads to convert into sales.

We tested several versions of retargeting ads in this campaign and this video was the top performer, which is consistent with what we’re seeing across many accounts right now.