Overview Of The Ads We're Showcasing
This month we are highlighting our best performing ad this month, but with four different audiences.
Our "30s story timeline" ad has been our best ad for the past three months. The lesson for this month's showcase is simple: when you find a great ad, run it to multiple audiences (old reliable audiences and new test audiences) to get the highest ROAS possible.
It's important to diversify your budget across several different ads and ad sets, so you don't have to turn off all your campaigns when one ad cost spikes. That being said, you want to spend as much of your budget as possible on what's converting best. Find a balance between diversifying and pouring gas on the ads that are already on fire.
OBJECTIVE:
While the end goal of all our ad campaigns is to eventually promote and sell our signature program, Launch (how to create an online course, set up an automated marketing system, and scale on auto-pilot), the goal of our ads to cold audiences is to recoup almost all of our adspend on day #1 by running traffic to a SLO (self-liquidating offer). Then we send all the new buyers through our evergreen email funnel for our high-ticket Launch program.
CONVERSION RATES:
- UnTemplated ($49) order bump conversion = 19.4%
- Ads Magic ($67) upsell conversion = at 11.1%
- Launch 1M ($2500) sales funnel conversion = 6.9%
THIS MONTH'S RESULTS:
2.86x ROAS (return on ad spend)
Here are a few of the ads we ran this month...
Ad #1
Automation Guide Ad ($7)
Ad Type: Purchase, Story Ad
ROAS: 1.12X
THE TARGETING & PLACEMENT
Custom: Lookalike - Buyers (1%), Buyers (3%), Watchers 10s (3%), Watchers 10s (5%), Infrequent Silver (5%), Frequent Silver (5%)
Exclude: Past Buyers
Location: Australia, Canada, United Kingdom, New Zealand, United States
Age: 18-65+
Gender: All genders
Lookalike Expansion: Off
Placements: Facebook Stories, Instagram Stories, Messenger Stories
Auto/Manual: Manual Placement
THE AD
THE SALES PAGE
Full Automation Guide sales page: Click Here
THE ANALYTICS
Reach: 5,694
Impressions: 5,976
Link Clicks: 391
CTR: 6.54%
CPC: $1.09
CPM: $71.21
Results: 27 Sales
Cost per Sale: $15.76
Amount Spent: $425
Revenue: $477
Profit: $51
ROAS: 1.12X
Ad #2
Automation Guide Ad ($7)
Ad Type: Purchase, Story Ad
ROAS: 5.58X
THE TARGETING & PLACEMENT
Custom: Lookalike - Frequent Silver 5%
Exclude: Buyers List, AG Buyers (TY page visitors)
Location: Australia, Canada, United Kingdom, New Zealand, United States
Age: 22-48
Lookalike expansion: Off
Placements: Facebook Stories, Instagram Stories, Messenger Stories
Auto/Manual: Manual Placement
THE AD
THE SALES PAGE
Full Automation Guide sales page: Click Here
THE ANALYTICS
Reach: 8,178
Impressions: 8,331
Link Clicks: 279
CTR: 3.35%
CPC: $1.64
CPM: $54.94
Results: 9 Sales
Cost per Sale: $50.86
Amount Spent: $457
Revenue: $2,556
Profit: $2,098
ROAS: 5.58X
Ad #3
Automation Guide Ad ($7)
Ad Type: Purchase, Story Ad
ROAS: 3.36X
THE TARGETING & PLACEMENT
Custom: Lookalike - Watchers 10s (5%)
Exclude: Buyers List, AG Buyers (TY page visitors)
Location: Australia, Canada, UK, New Zealand, US
Age: 24-48
Placement: Facebook Stories, Instagram Stories, Messenger Stories
Auto/Manual: Manual Placement
THE AD
THE SALES PAGE
Full Automation Guide sales page: Click Here
THE ANALYTICS
Reach: 19,456
Impressions: 20,479
Link Clicks: 617
CTR: 3.01%
CPC: $1.48
CPM: $44.45
Results: 28 Sales
Cost per Sale: $32.51
Amount Spent: $910
Revenue: $3,061
Profit: $2,150
ROAS: 3.36X
Ad #4
Automation Guide Ad ($7)
Ad Type: Purchase, Story Ad
ROAS: 2.62X
THE TARGETING & PLACEMENT
Custom: Lookalike - Watchers 10s (3%)
Exclude: Buyers List, AG Buyers (TY page visitors)
Location: Australia, Canada, UK, New Zealand, US
Age: 18-65+
Lookalike expansion: On
Placement: Facebook Stories, Instagram Stories, Messenger Stories
Auto/Manual: Manual Placement
THE AD
THE SALES PAGE
Full Automation Guide sales page: Click Here
THE ANALYTICS
Reach: 25,432
Impressions: 26,958
Link Clicks: 979
CTR: 3.63%
CPC: $1.27
CPM: $46.27
Results: 40 Sales
Cost per Sale: $31.19
Amount Spent: $1,247
Revenue: $3,271
Profit: $2,023
ROAS: 2.62X
