Introducing Hirsh Marketing
Emily Hirsh and her team of 29+ expert strategists, copywriters, graphic designers and ads managers work with a steady flow of clients to launch extremely powerful and successful marketing campaigns.
The Hirsh Marketing team is one of the most sought after digital marketing teams in the industry, and we partnered with them to contribute to the Ads Magic Showcase Library.
So far they've managed over $26 million in ad spend and generated over $106 million in revenue for their clients.
Sarah and I run our own ads, but have worked with Hirsh Marketing on a few large projects in the past. They're the real deal. If done-for-you is what you're looking for, we highly recommend working with Emily and her team!
Learn MoreBelow are four December 2021 ad campaigns that Hirsh Marketing has contributed with explanations of why the campaign worked, in their own words:
Ad #1
LEAD GENERATION AD
AD TYPE
Opt-In to Gift
COST PER LEAD
$1.96
INDUSTRY
Travel Blogging
GOAL
The goal with this ad was to build the client’s email list by offering a valuable free guide. In total, this ad generated 114 leads with cold traffic audiences.
WHY IT WORKED
First, the copy and straight to the point that the client will be sharing the same strategies they used to create a profitable travel blogging business.
Second, the ad creative showcases the client in scenic photo (travel in action) with a big headline emphasizing the PDF so leads know exactly what to expect right when they click the ad.
Finally, the headline had a high click through rate because it’s concise and incredibly enticing, who doesn’t want to make money while traveling?
THE AD
THE LANDING PAGE
Ad #2
LEAD GENERATION AD
AD TYPE
Opt-In to Webinar
COST PER LEAD
$4.19
INDUSTRY
Travel Blogging
GOAL
The goal was to generate registrations for her live launch webinar and come out not just breaking even, but hitting profitability. We got over 500 registrants (organic and paid combined, and the client was able to close over 10% into her webinar with 27 sales totaling $22k!
WHY IT WORKED
The engagement and conversion ranking was extremely high with this ad, so we pinpoint the success largely to narrowing in on exactly the right audience to target.
The creative was also a big contributor to the overall success of the ad. Through testing, we’ve found that split image creatives are top performers across all of the client’s accounts. It also has very enticing copy in the creative as well as the ads headline on how to 10x your travel blog income!
THE AD
THE LANDING PAGE
Ad #3
DIRECT SALES AD
AD TYPE
Sales Ad
COST/PURCHASE
$124.22
PRODUCT PRICE
$150-500
INDUSTRY
Beauty
GOAL
The goal with this ad was to bring in customers for her core offer, which has a minimum $150 purchase, ranging up to $500 depending on the package customers select.
WHY IT WORKED
This ad is very appealing to the client’s audience for a number of reasons. First, it entices them to buy with a 10% discount off their next purchase as mentioned in both the copy and the ad headline. It also showcases the legitimacy of the product being tear-free and dermatologist tested, so the customer knows this is a product they can trust.
We’ve been able to reach the breakeven point for this client with this ad campaign for her core offer, and our team plans to expand to her other offers to further scale her success!
THE AD
THE SALES PAGE
Ad #4
DIRECT SALES RETARGETING AD
AD TYPE
Retargeting Sales Ad
COST/PURCHASE
$51.25
PRODUCT PRICE
$150-500
INDUSTRY
Beauty
GOAL
The goal was to bring back customers who had abandoned their cart to the client’s core offer and achieve a positive return on ad spend
WHY IT WORKED
This Reel worked well because the client took a popular TikTok/IG Reel trend + audio and put her own spin on it. She immediately captures the audience’s attention by calling them out for abandoning their cart, and then transitions into the trend to highlight the benefits of her product.
This is a great example of how you can leverage the power of Reel trends as customizable templates that you can tie back to the value of YOUR offer/product.
THE AD
THE SALES PAGE
