Our goal with this ad campaign was to hone the client’s target audience, identify where they were on their journey, and test new messaging angles that addressed their pain points.

Before working with Team Hirsh, Laura wasn’t entirely certain what her target audience was, or what type of client she wanted to bring in to her offer.

So, we went right to work at identifying her audience, finding that the majority of her clients weren’t far along in their blogging journey. With this knowledge, we were able to pinpoint her creative, copy, and messaging at the very beginning of her funnel, which increased the campaign’s success.

Our team was able to identify how well Laura’s straight to the point voice resonated with her audience. This helped us align her messaging right with her personality and her brand. By making this straight forward impression and identifying common problems that bloggers experience, this approach was very successful with Laura’s new audience and existing audience as she remained authentic to herself and brand.

Due to the history of this campaign and its past success, our main goal was to achieve and maintain a CPL below $5.00, which we were well under!

With the copy and creative that was used for this campaign, we were able to connect with our target audience in a way where we hit upon multiple pain points, relating to the customer, and then supplying a solution.

For the creative, we used imagery that was relatable to the audience that we knew most resonated with this pain point that portrayed a happy and hopeful message.

And, lastly, the free webinar offer with copy focused upon the targeted audiences’ pain points made this webinar ad a success.

The goal behind this particular strategy was to continue to run this campaign while the client’s ROAs was still positive.

The copy resonated with the client’s target audience: an age demographic of 55+.

The copy hits on the pain points of feeling frustrated with the outcomes of the client’s own artwork and the inability to determine on their own what is causing their mistakes and frustrations.

The image that was used for this ad grabbed the attention of the client and exemplified the colors that were referenced in the copy of the ad.

This ad offered a limited time, $20 discount, which in turn created an increased sense of urgency for the audience to take advantage of the offer before the discount was gone. This aspect of the campaign was the largest contributor to its success.

The goal was to retarget leads who had not committed to the client’s Watercolor Summit offering.

This ad worked well largely due to the target audiences’ demographic.

The copy that promised video classes that provide a better than in-person experience, along with lifetime access, increased the value of the offer and increased conversions.

Additionally, both the ad copy & creative use the line “be proud of what you create.” This taps into the audience’s emotions to connect with them on a deeper level - every artist wants to be proud of the art they create!