ADS FROM THE KINGS

NOVEMBER 2021

Overview Of The Ads We're Showcasing

This month we ran ads that were optimized for value (normally we optimize for conversions!), and we want to show you the results!

If you're unfamiliar, when you optimize for value, Facebook puts more of your adspend towards people who are likely to spend the most on your products or services. For us, this means people who are more likely to purchase order bumps, upsells, and our high-ticket programs.

I'm glad we tried it out this past month! I was a bit skeptical, because I knew optimizing for value would make each lead more expensive and I wasn't convinced it would result in those more expensive leads spending more on our other products compared to leads from optimizing for conversions. It's still a bit early, but so far these value ads have been more expensive and have resulted in more revenue per lead. Check out four of the value-optimized ads we ran this month below!

QUICK NOTE - When you optimize for results, you create a new custom audience by uploading a .csv file of paying clients into the customer list source, with a column for how much money you've collected from each person, and then create a lookalike audience to use in your campaigns. You can see in the showcase ads below, I created a 3% lookalike of the value audience - you can choose any % for your lookalike. If you're just starting out and don't have a long history of purchases from hundreds (or thousands) of clients, you may not be able to optimize for value right now.

OBJECTIVE:

While the end goal of all our ad campaigns is to eventually promote and sell our signature program, Launch (how to create an online course, set up an automated marketing system, and scale on auto-pilot), the goal of our ads to cold audiences is to recoup almost all of our adspend on day #1 by running traffic to a SLO (self-liquidating offer). Then we send all the new buyers through our evergreen email funnel for our high-ticket Launch program.

CONVERSION RATES:

UnTemplated ($49) order bump conversion = 20.9%
Ads Magic ($67) upsell conversion = at 9.3%
Launch 1M ($2500) sales funnel conversion = 2.2%

THIS MONTH'S RESULTS:

2.6x ROAS (return on ad spend)

Here are a few of the ads we ran this month...

Ad #1

Automation Guide Ad ($7)
Ad Type: Purchase, Story Ad
ROAS: 1.23X

THE TARGETING & PLACEMENT

OPTIMIZED FOR VALUE

Custom: All Buyers Lookalike (3%)

Exclude: Past Buyers

Location: Australia, Canada, United Kingdom, New Zealand, United States

Age: 22-50

Gender: All genders

People Who Match: Social media

Placements: Facebook Stories, Instagram Stories, Messenger Stories

Auto/Manual: Manual Placement

THE AD

THE SALES PAGE

Full Automation Guide sales page: Click Here

THE ANALYTICS

Reach: 1,147

Impressions: 1,191

Link Clicks: 35

CTR: 2.94%

CPC: $3.34

CPM: $98.06

Results: 6 Sales

Cost per Sale: $19.47

Amount Spent: $116

Revenue: $144

Profit: $27

ROAS: 1.23X