Overview Of The Ads We're Showcasing
Three of the ads we are highlighting this month are ones we've been running for the past few months, which promote our $7 guide. Ad #4 is a retargeting ad for our $67 subscription. The numbers don't include future payments from members that stayed subscribed.
One of our best performing audience at the moment is a lookalike with interests hybrid (Ad #1 example). Continue to test lookalike and custom audiences, but you can also combine lookalike with interests to create new audiences to test.
Quick Tip - If you have an ad and an offer that have had good performance in the past, but the cost is starting to go up, focus on testing new audiences. You know that, if put in front of the right people, your ad/offer combo will work. We found some new audiences to run our existing ads to that converted well and our costs dropped significantly!
OBJECTIVE:
While the end goal of all our ad campaigns is to eventually promote and sell our signature program, Launch (how to create an online course, set up an automated marketing system, and scale on auto-pilot), the goal of our ads to cold audiences is to recoup almost all of our adspend on day #1 by running traffic to a SLO (self-liquidating offer). Then we send all the new buyers through our evergreen email funnel for our high-ticket Launch program.
CONVERSION RATES:
- UnTemplated ($49) order bump conversion = 21.3%
- Ads Magic ($67) upsell conversion = at 4.7%
- Launch 1M ($2500) sales funnel conversion = 3.2%
THIS MONTH'S RESULTS:
2.7x ROAS (return on ad spend)
Here are a few of the ads we ran this month...
Ad #1
Automation Guide Ad ($7)
Ad Type: Purchase, Story Ad
ROAS: 1.93X
THE TARGETING & PLACEMENT
Custom: AG Buyers Lookalike (3%)
Exclude: Past Buyers
Location: Australia, Canada, United Kingdom, New Zealand, United States
Age: 22-48
Gender: All genders
People Who Match: Social media marketing
Placements: Facebook Stories, Instagram Stories, Messenger Stories
Auto/Manual: Manual Placement
THE AD
THE SALES PAGE
Full Automation Guide sales page: Click Here
THE ANALYTICS
Reach: 156,325
Impressions: 179,459
Link Clicks: 4,917
CTR: 2.74%
CPC: $1.07
CPM: $29.25
Results: 192 Sales
Cost per Sale: $27.34
Amount Spent: $5,249
Revenue: $10,113
Profit: $4,863
ROAS: 1.93X
Ad #2
Automation Guide Ad ($7)
Ad Type: Purchase, Story Ad
ROAS: 10.69X
THE TARGETING & PLACEMENT
Exclude: Buyers List, AG Buyers (TY page visitors)
Location: Australia, Canada, United Kingdom, New Zealand, United States
Age: 24-47
Gender: Female
Interests: Chalene Johnson, Sandi Krakowski, Gary Vaynerchuk, danielle laporte or Marie Forleo
Placements: Facebook Stories, Instagram Stories, Messenger Stories
Auto/Manual: Manual Placement
THE AD
THE SALES PAGE
Full Automation Guide sales page: Click Here
THE ANALYTICS
Reach: 7,716
Impressions: 8,434
Link Clicks: 168
CTR: 1.99%
CPC: $1.44
CPM: $28.59
Results: 6 Sales
Cost per Sale: $40.20
Amount Spent: $241
Revenue: $2,577
Profit: $2,335
ROAS: 10.69X
Ad #3
Automation Guide Ad ($7)
Ad Type: Purchase, Story Ad
ROAS: 15.74X
THE TARGETING & PLACEMENT
Exclude: Buyers List, AG Buyers (TY page visitors)
Location: Australia, Canada, United Kingdom, New Zealand, United States
Age: 24-47
Gender: Female
Interests: Chalene Johnson, Sandi Krakowski, Gary Vaynerchuk, danielle laporte or Marie Forleo
Placements: Facebook Stories, Instagram Stories, Messenger Stories
Auto/Manual: Manual Placement
THE AD
THE SALES PAGE
Full Automation Guide sales page: Click Here
THE ANALYTICS
Reach: 4,969
Impressions: 5,118
Link Clicks: 77
CTR: 1.50%
CPC: $2.19
CPM: $32.91
Results: 8 Sales
Cost per Sale: $21.05
Amount Spent: $168
Revenue: $2,651
Profit: $2,482
ROAS: 15.74X
Ad #4
Ads Magic Ad ($67)
Ad Type: Purchase, Story Ad
ROAS: 2.1X
THE TARGETING & PLACEMENT
Custom: Retargeting - >50% Video Watched
Exclude: Buyers List, Ads Magic Buyers (TY page visitors)
Location: Australia, Canada, UK, Ireland, New Zealand, US
Age: 20-65+
Lookalike Expansion: On
Placement: Facebook Stories, Instagram Stories, Messenger Stories
Auto/Manual: Manual Placement
THE AD
THE SALES PAGE
Full Ads Magic sales page: Click Here
THE ANALYTICS
Reach: 5,148
Impressions: 6,189
Link Clicks: 83
CTR: 1.34%
CPC: $3.38
CPM: $45.29
Results: 12 Sales
Cost per Sale: $23.36
Amount Spent: $280
Revenue: $588
Profit: $307
ROAS: 2.1X
