Introducing Hirsh Marketing
Emily Hirsh and her team of 29+ expert strategists, copywriters, graphic designers and ads managers work with a steady flow of clients to launch extremely powerful and successful marketing campaigns.
The Hirsh Marketing team is one of the most sought after digital marketing teams in the industry, and we partnered with them to contribute to the Ads Magic Showcase Library.
So far they've managed over $26 million in ad spend and generated over $106 million in revenue for their clients.
Sarah and I run our own ads, but have worked with Hirsh Marketing on a few large projects in the past. They're the real deal. If done-for-you is what you're looking for, we highly recommend working with Emily and her team!
Learn MoreBelow are four October 2021 ad campaigns that Hirsh Marketing has contributed with explanations of why the campaign worked, in their own words:
Ad #1
LEAD GENERATION AD
AD TYPE
Opt-In to Gift
COST PER LEAD
$3.58
INDUSTRY
Business Coaching
GOAL
The client’s target cost per lead was $20, and we brought in leads for $3.58, 5.5X lower than our projection!
WHY IT WORKED
The ad copy started by addressing a problem that is quite prevalent among the target audience. Couple that with the bright creative with colors that pop, and it immediately makes the audience stop scrolling.
The client also has a pixel that is rich in data, which allowed our team to easily create winning lookalike audiences to target.
This ad also had amazing social proof to leverage. The client did an amazing job engaging back with post commenters and clarifying their questions, which can go a long way in building rapport with your audience!
THE AD
THE LANDING PAGE
Ad #2
LEAD GENERATION AD
AD TYPE
Opt-In to Webinar
COST PER LEAD
$1.18
INDUSTRY
Business Coaching
GOAL
The goal was to maximize total registrants for the client’s free webinar, How To Create Your Own Perfect Weekend Retreat.
WHY IT WORKED
Our messaging was on point, aligning perfectly with the audience’s biggest desire to focus on their self care. It also positions the webinar as a proactive solution to beat burnout before it strikes, prompting the audience into action.
The image used in the creative features two women with beaming smiles, exuding happiness and peace. It’s exactly what the audience envisions for themselves.
THE AD
THE LANDING PAGE
Ad #3
DIRECT SALES AD
AD TYPE
Sales Ad
COST/PURCHASE
$14.92
PRODUCT PRICE
$39/mo
INDUSTRY
Education
GOAL
The goal here is to sell the client’s membership, Reading Simplified Academy.
WHY IT WORKED
The copy and creative deeply resonated with the client’s target audience: teachers. The copy hits on the pain points of feeling overwhelmed, exhausted, seeing students fail to hit their reading benchmarks. It then goes down to position the offer as the ultimate solution, breaking down everything they can expect from the membership to finally help their struggling students make progress.
You’ll notice that since this ad is going directly to a product / offer we had to go deeper in the copy and make it crystal clear what the offer entails.
The bullet points highlighting the benefits of being a member are not around features of the membership but instead are focused on benefits and promises of the offer itself.
THE AD
THE SALES PAGE
Ad #4
DIRECT SALES RETARGETING AD
AD TYPE
Retargeting Sales Ad
COST/PURCHASE
$15.11
PRODUCT PRICE
$24/mo
INDUSTRY
Art
GOAL
The goal was to retarget leads who had not purchased the client’s membership, Watercolor School.
WHY IT WORKED
This ad worked well largely due to a limited time 35% off discount for the membership. On the landing page, there’s a 20 minute countdown timer, creating even more urgency for leads to purchase before time runs out and the discount expires.
The creative also demonstrates the experience that someone would have inside the course learning and practicing their watercolor painting techniques.
THE AD
THE SALES PAGE
