AGENCY ADS
 by Hirsh Marketing 

AUGUST 2021

 

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Introducing Hirsh Marketing

Emily Hirsh and her team of 29+ expert strategists, copywriters, graphic designers and ads managers work with a steady flow of clients to launch extremely powerful and successful marketing campaigns. 

The Hirsh Marketing team is one of the most sought after digital marketing teams in the industry, and we partnered with them to contribute to the Ads Magic Showcase Library.

So far they've managed over $26 million in ad spend and generated over $106 million in revenue for their clients.

Sarah and I run our own ads, but have worked with Hirsh Marketing on a few large projects in the past. They're the real deal. If done-for-you is what you're looking for, we highly recommend working with Emily and her team!

Learn More
Below are four August 2021 ad campaigns that Hirsh Marketing has contributed with explanations of why the campaign worked, in their own words:

  

  Ad #1  

LEAD GENERATION AD

AD TYPE
Opt-In to Gift

COST PER LEAD
$0.71

INDUSTRY
Sewing

GOAL
The goal with this ad was to grow the client’s email list by offering a free resource guide on the 5 Things You Need To Know Before You Get Started In Historical Sewing.

WHY IT WORKED
The creative used here was an engaging and attention grabbing video. The client calls out her audience’s interest in historical fashion from major pop culture references, like Jane Austen and Bridgerton to pique their interest from the start, and then explains how her free guide will teach them how to get started making historical costumes themselves to hook them.

Videos like this that are very organic, personal, and around 30 seconds or less have consistently been some of our top performing ad creatives!

  THE AD  

  THE LANDING PAGE  

  

  Ad #2  

LEAD GENERATION AD

AD TYPE
Opt-In to Webinar

COST PER LEAD
$0.33

INDUSTRY
Sewing

GOAL
The goal with this ad was to get registrants for the client’s free webinar, How To Get Started in Regency Costuming in 5 Easy Steps.

WHY IT WORKED
The ad creative is bright, attractive, and has a great contrast that makes it stand out in the feed and stops the scroll.

The copy is short and speaks directly to her audience’s dream of designing the regency costume of their dreams without any confusion or overwhelm.

  THE AD  

  THE LANDING PAGE  

  

  Ad #3  

DIRECT SALES AD

AD TYPE
Sales Ad

COST/PURCHASE
$10.99

PRODUCT PRICE
$79.99

INDUSTRY
Baking

GOAL
The goal of this ad was to sell the client’s Cake Decorating Foundations Program.

WHY IT WORKED
The video creative for this ad was killer. It showcased examples of beautiful cakes the client had made, stirring her audience’s desire to be able to do the same on their own. The video was colorful, vibrant, and clearly showcased the client’s authority and expertise by including media outlets she has been featured on.

In addition to the highly attractive creative, the program was also offered at a generous discount for a limited time, pushing that urgency to entice her audience to buy now.

  THE AD  

  THE SALES PAGE  

  

  Ad #4  

DIRECT SALES RETARGETING AD

AD TYPE
Retargeting Sales Ad

COST/PURCHASE
$17.77

PRODUCT PRICE
$39/mo ($347 annual)

INDUSTRY
Education

GOAL
The goal with this ad was to retarget leads who had registered for the client’s free workshop and encourage them to purchase her membership, the Reading Simplified Academy.

WHY IT WORKED
This ad does an excellent job of speaking to teacher’s pain points of feeling overwhelmed and exhausted in supporting their students with their reading skills, and clearly outlines exactly what they can expect to receive as a member of the academy.

The creative utilizes bright contrasting colors that stand out in the feed, and both the image and the headline call out that the problem teachers have (students struggling to read) with the promise that problem won’t last for long with the help of this program.

  THE AD  

  THE SALES PAGE