Overview Of Our Ads This Month
NOTE: Power of Repositioning Offers
This month we created fresh story ads that drove traffic to our Automation Guide sales page.
The end goal of all our ad campaigns is to promote and sell our signature program, Launch (how to create an online course, set up an automated marketing system, and scale on auto-pilot). This month we exploded our ROAS by making some tweaks on how we positioned our signature Launch program in the funnel.
The Automation Guide campaign we tested drives traffic directly to a sales page to promote our low-ticket Automation Guide ($7), with an Untemplated ($49) order bump and an Ads Magic ($67/month) upsell. Then those leads are added to the Launch 1M email sequence as well.
After implementing a few incentives for pay in full students (instead of mostly payment plan students), we saw a jump of 62% in sales collected compared to last month - similar ad spend, 62% more in sales. Don't forget about the sales experience after you get a lead! Ads are one piece of the entire sales system.
OBJECTIVE:
Recoup almost all of our adspend on Day One by running traffic to a small product. Then we send all the new buyers through our evergreen email funnel for our high-ticket Launch program.
UPSELL:
This month, our UnTemplated order bump converted at 19%, our Ads Magic upsell converted at 5%, and 2.2% of all new Automation Guide students purchased our Signature program, Launch.
THIS MONTH'S RESULTS:
2.98x ROAS (return on ad spend)
Here are a few of the ads we ran this month...
Ad #1
Automation Guide Ad ($7)
Ad Type: Purchase, Story Ad
ROAS: 2.46X
THE TARGETING & PLACEMENT
Exclude: Buyers List, AG Buyers (TY page visitors)
Location: Australia, Canada, United Kingdom, New Zealand, United States
Age: 22-48
Gender: Female
People Who Match: Interests: Real estate broker
Detailed Targeting Expansion: On
Placements: Facebook Stories, Instagram Stories, Messenger Stories
Auto/Manual: Manual Placement
THE AD
THE SALES PAGE
Full Automation Guide sales page: Click Here
THE ANALYTICS
Reach: 58,466
Impressions: 67,255
Link Clicks: 1,962
CTR: 2.92%
CPC: $1.22
CPM: $35.70
Results: 77 Sales
Cost per Sale: $31.17
Amount Spent: $2,400
Revenue: $5,897
Profit: $3,496
ROAS: 2.46X
Ad #2
Automation Guide Ad ($7)
Ad Type: Purchase, Story Ad
ROAS: 11.92X
THE TARGETING & PLACEMENT
Exclude: Buyers List, AG Buyers (TY page visitors)
Location: Australia, Canada, UK, New Zealand, US
Age: 24-48
Gender: All genders
People Who Match: Interests: Social media marketing
Placement: Facebook Stories, Instagram Stories, Messenger Stories
Auto/Manual: Manual Placement
THE AD
THE SALES PAGE
Full Automation Guide sales page: Click Here
THE ANALYTICS
Reach: 3,446
Impressions: 3,633
Link Clicks: 73
CTR: 2.01%
CPC: $3.08
CPM: $61.95
Results: 12 Sales
Cost per Sale: $18.74
Amount Spent: $225
Revenue: $2,679
Profit: $2,454
ROAS: 11.92X
Ad #3
Automation Guide Ad ($7)
Ad Type: Purchase, Story Ad
ROAS: 10.72X
THE TARGETING & PLACEMENT
Excluding: Buyers List, AG Buyers (TY page visitors)
Location: Australia, Canada, UK, New Zealand, US
Age: 24-47
Gender: Female
People Who Match: Interests: Chalene Johnson, Sandi Krakowski, Gary Vaynerchuk, Danielle Laporte or Marie Forleo
Placement: FB Stories, Instagram Stories, Messenger
Auto/Manual: Manual Placement
THE AD
THE SALES PAGE
Full Automation Guide sales page: Click Here
THE ANALYTICS
Reach: 7,705
Impressions: 8,420
Link Clicks: 168
CTR: 2.00%
CPC: $1.43
CPM: $28.55
Results: 6 Sales
Cost per Sale: $40.05
Amount Spent: $240
Revenue: $2,577
Profit: $2,336
ROAS: 10.72X
Ad #4
Automation Guide Ad ($7)
Ad Type: Purchase, Story Ad
ROAS: 15.74X
THE TARGETING & PLACEMENT
Excluding: Buyers List, AG Buyers (TY page visitors)
Location: Australia, Canada, UK, New Zealand, US
Age: 24-47
Gender: Female
People Who Match: Interests: Chalene Johnson, Sandi Krakowski, Gary Vaynerchuk, Danielle Laporte or Marie Forleo
Placement: FB Stories, Instagram Stories, Messenger
Auto/Manual: Manual Placement
THE AD
THE SALES PAGE
Full Automation Guide sales page: Click Here
THE ANALYTICS
Reach: 4,969
Impressions: 5,118
Link Clicks: 77
CTR: 1.50%
CPC: $2.19
CPM: $32.91
Results: 8 Sales
Cost per Sale: $21.05
Amount Spent: $168
Revenue: $2,651
Profit: $2,482
ROAS: 15.74X
