Introducing Hirsh Marketing

Emily Hirsh and her team of 29+ expert strategists, copywriters, graphic designers and ads managers work with a steady flow of clients to launch extremely powerful and successful marketing campaigns. 

The Hirsh Marketing team is one of the most sought after digital marketing teams in the industry, and we partnered with them to contribute to the Ads Magic Showcase Library.

So far they've managed over $25 million in ad spend and generated over $105 million in revenue for their clients.

Sarah and I run our own ads, but have worked with Hirsh Marketing on a few large projects in the past. They're the real deal. If done-for-you is what you're looking for, we highly recommend working with Emily and her team!

Below are four May 2021 ad campaigns that Hirsh Marketing has contributed with explanations of why the campaign worked, in their own words:

  Ad #1  

LEAD GENERATION AD

GOAL
The goal with this ad was to generate leads by driving traffic to the client’s free guide.

WHY IT WORKED
The ad copy hits on her audience’s pain points of feeling frustrated and confused, and their desire to be able to grow their own pottery business without having to sacrifice their creativity.

The winning creative for this ad was a quick time-lapse video of the client demonstrating how she creates her slip casting molds with the promise that they’ll be able to do the same.

The headline piques the audience’s interest even more by pointing out that nobody else in her industry is sharing a guide that compares to hers.

  THE AD  

  THE LANDING PAGE  

  Ad #2  

LEAD GENERATION AD

GOAL
The goal with this ad was to get registrants for the client’s free webinar.

WHY IT WORKED
Our team has found Instagram Story ads to be highly performative and engaging for this client. The client clearly communicates the promise of the webinar - to walk away with a four step process to unlocking the unique power of Etsy, and does so in just 15 seconds.

In the video, the client also mentions that she will be teaching her webinar at several different time slots, which offers her audience more flexibility to be able to sign up and attend, as opposed to offering only one time slot that they may not be able to attend.

  THE AD  

  THE LANDING PAGE  

  Ad #3  

DIRECT SALES AD

GOAL
The goal with this ad was to sell the client’s annual photography membership.

WHY IT WORKED
A coupon code for 40% off was offered for a limited time, and that discount was mentioned in the copy, creative, and headline so that it clearly stood out.

The urgency to score such a massive discount created FOMO and pushed the clients audience to buy now.

The copy of the ad does an excellent job of outlining exactly what the audience should expect to receive from the course.

  THE AD  

  THE SALES PAGE  

  Ad #4  

DIRECT SALES RETARGETING AD

GOAL
The goal of this ad was to retarget leads who had joined the clients list in the last 60 days and completed her webinar in the last 180 days to buy her program.

WHY IT WORKED
This ad utilizes both dynamic creative and automatic placements. We have found that Facebook tends to optimize ads better when selecting options like this that give Facebook’s algorithm more control to determine winning creatives and placements.

The copy is short form, with some versions using an enticing testimonial from a previous program participant, and always hitting on her audience’s pleasure point of finally being able to create the dream life they desire.

  THE AD  

  THE SALES PAGE  

Full Sales Page Here