Introducing Hirsh Marketing

Emily Hirsh and her team of 29+ expert strategists, copywriters, graphic designers and ads managers work with a steady flow of clients to launch extremely powerful and successful marketing campaigns. 

The Hirsh Marketing team is one of the most sought after digital marketing teams in the industry, and we partnered with them to contribute to the Ads Magic Showcase Library.

So far they've managed over $24 million in ad spend and generated over $92 million in revenue for their clients.

Dillon and I run our own ads, but have worked with Hirsh Marketing on a few large projects in the past. They're the real deal. If done-for-you is what you're looking for, we highly recommend working with Emily and her team!

Below are four January 2021 ad campaigns that Hirsh Marketing has contributed with explanations of why the campaign worked, in their own words:

  Ad #1  

LEAD GENERATION AD

GOAL
The goal with this ad was to generate leads for the client's free seven day fitness challenge. Those leads were then urged to purchase the client's workout program, priced at $19.99/month.

WHY IT WORKED
This ad was an extremely quick Instagram Story video that was incredibly engaging with the client's audience, and the virtual fitness challenge appealed to those who are unable to get back in the gym due to COVID-19.

This ad also created a strong sense of urgency to purchase the monthly membership before the price went up to $27/month. Free challenges don't work for every audience and offer, but in the fitness space they often work amazing and this is an example of a funnel that is tailored to her audience and converting!

  THE AD  

  THE LANDING PAGE  

  Ad #2  

LEAD GENERATION AD

GOAL
The client's goal with this ad was to acquire leads to watch their webinar, and then get those leads to purchase the client's $997 course.

WHY IT WORKED
Our audience targeting was on point. We were targeting those interested in Female Entrepreneur Association + YouTube. This layered targeting strategy was perfect because the client's target audience is women who want to start their own business and are also interested in YouTube.

The messaging in the ad copy was relevant to the client's audience and spoke to their desire to create a successful YouTube business.

The ad creative really resonated with the client's audience. An image of the client and one of her children was used here which clearly shows that mothers CAN do this too!

  THE AD  

  THE LANDING PAGE  

  Ad #3  

DIRECT SALES AD

GOAL
The client’s goal with this ad was to sell their $129 program.

WHY IT WORKED
The copy used in this ad is extremely effective. It hits on the pain points of parents and teachers who are struggling to meet the demands of homeschooling. It also entices the audience by highlighting the key benefits they'll experience from having this bundle themselves, including saving time, money, and stress, as well as being able to teach their students in a way that is fun and playful.

The imagery of happy children in a classroom also speaks directly to the client's target audience of Pre-K teachers who strive to have a class full of happy, smiling students!

  THE AD  

  THE SALES PAGE  

Full Sales Page Here

  Ad #4  

DIRECT SALES RETARGETING AD

GOAL
The goal with this ad was to retarget visitors who visited the open cart/sales page but did not purchase.

WHY IT WORKED
First, this ad copy speaks to the fact the doors won't be open to this product again for at least a year and that this is the last day of Cart Open. This creates a strong sense of urgency for those considering purchasing.

Second, adding in a last day bonus like this gives that extra push to purchase.

Finally, the testimonials from existing members in a carousel format is compelling. Listening to members success breaks down the fear barrier and builds trust with your audience.

  THE AD  

  THE SALES PAGE  

Full Sales Page Here