KING 2020 ARCHIVE
July 2020 - Ad #1
The goal of this ad was to drive traffic to our free 4-part video series in exchange for a name and email address, and send new leads through our evergreen funnel.
THE TARGETING & PLACEMENT
Location: Australia, Canada, United Kingdom, United States
Age: 24-42
Gender: Female
Language: English (UK) or English (US)
People Who Match: Interests = Business Chicks, Entrepreneurs' Organization, Lisa Sasevich, Marianne Williamson, Amy Porterfield, Lisa Nichols, Ladies Who Launch, Emily Williams, Female Entrepreneur Association, Female entrepreneur, Kim Garst, Danielle Laporte, Alexis Neely, Marie Forleo or Gina Devee
Placement: Manual Placement - Facebook Newsfeed
THE AD
THE LANDING PAGE
THE ANALYTICS
Reach: 5,852
Impressions: 7,505
Frequency: 1.28
Adspend: $141
Results: 52 Leads
Cost per Result: $2.73
July 2020 - Ad #2
The goal of this ad was to drive traffic to our free 4-part video series in exchange for a name and email address, and send new leads through our evergreen funnel.
THE TARGETING & PLACEMENT
Custom Audience: Lookalike (1% variation) from people that have watched 10 seconds of our video
Placement: Manual Placement - Facebook Newsfeed
THE AD
THE LANDING PAGE
THE ANALYTICS
Reach: 11,872
Impressions: 14,339
Frequency: 1.21
Adspend: $296
Results: 77 Leads
Cost per Result: $3.85
August 2020 - Ad #1
The goal of this ad was to drive traffic to our free 4-part video series in exchange for a name and email address, and send new leads through our evergreen funnel.
THE TARGETING & PLACEMENT
Custom Audience: Lookalike (1% variation) with people that are similar to past clients
Age: 24-48
Gender: All genders
Placement: Automatic Placement
THE AD
Same ad in different placements to be compatible with auto placement
THE LANDING PAGE
THE ANALYTICS
Reach: 169,725
Impressions: 318,624
Frequency: 1.88
Adspend: $3,183
Results: 1,090 Leads
Cost per Result: $2.92
August 2020 - Ad #2
The goal of this ad was to drive traffic to our free 4-part video series in exchange for a name and email address, and send new leads through our evergreen funnel.
THE TARGETING & PLACEMENT
Custom Audience: Lookalike (1%) Instagram Page Engagement, Lookalike (5%) FB Page Engagement
Locations: Australia, Canada, United Kingdom, New Zealand, United States
Age: 19-40
Gender: All genders
Placements: Manual Placement - Instagram Stories
THE AD
THE LANDING PAGE
THE ANALYTICS
Reach: 113,504
Impressions: 163,613
Frequency: 1.44
Adspend: $1,175
Results: 506 Leads
Cost per Result: $2.32
September 2020 - Ad #1
The goal of this ad was to drive traffic to our free 4-part video series in exchange for a name and email address, and send new leads through our evergreen funnel.
THE TARGETING & PLACEMENT
Locations: Australia, Canada, United Kingdom, New Zealand, United States
Age: 19-40
Gender: Women
Language: English (UK) or English (US)
Detailed Targeting: Interests: Empowerment, Elizabeth Gilbert or Personal development
THE AD
THE LANDING PAGE
THE ANALYTICS
Reach: 161,728
Impressions: 233,056
Frequency: 1.44
Adspend: $2,187
Results: 733 Leads
Cost per Result: $2.98
October 2020 - Ad #1
The goal of this ad was to drive traffic to our UnTemplated sales page to purchase for $49, and then send those new buyers through our evergreen funnel. The strategy is to cover the cost of ads with the initial small product purchase so that any sales after that is pure profit.
THE TARGETING & PLACEMENT
Custom Audience
Location: Australia, United Kingdom, New Zealand, United States
Age: 24-47
Gender: Female
People Who Match: Interests: Sandi Krakowski, Danielle Laporte or Marie Forleo
Placements: Manual Placement - Facebook Feed, Instagram Feed, Facebook Marketplace, Instagram Explore, Facebook Groups Feed
THE AD
Collapsed and expanded version of the ad with a testimonial comment
THE ANALYTICS
Reach: 32,662
Impressions: 60,630
Frequency: 1.86
Adspend: $2,347
Results: 74 Purchases
Cost per Result: $31.59
Revenue: $3,626
UnTemplated Profit: $1,279
7% of UnTemplated students also purchase Launch for $2,500
October 2020 - Ad #2
The goal of this ad was to drive traffic to our UnTemplated sales page to purchase for $49, and then send those new buyers through our evergreen funnel. The strategy is to cover the cost of ads with the initial small product purchase so that any sales after that is pure profit.
THE TARGETING & PLACEMENT
Custom Audience
Location: Australia, Canada, United Kingdom, New Zealand, United States
Age: 24-48
People Who Match: Jim Rohn, Brene Brown or John C Maxwell
Placements: Manual Placement - Facebook Feed, Facebook Video Feed
THE AD
THE ANALYTICS
Reach: 12,052
Impressions: 25,559
Frequency: 1.96
Adspend: $1,275
Results: 34 Purchases
Cost per Result: $37.51
Revenue: $1,666
UnTemplated Profit: $391
7% of UnTemplated students also purchase Launch for $2,500
