Showcase Ad #1
Name: Jessi Chambers
Website: jessichambers.com
Niche: Health & Wellness
Objective: Lead Ad
Cost per Results: $2.76, $2.81, $2.89
THE TARGETING & PLACEMENT
AUDIENCE #1
Location: Australia, Canada, New Zealand, United States
Age: 20-40
Gender: Female
Language: English (UK) or English (US)
People Who Match: Interests = The Biggest Loser, Chalene Johnson, Slimming World, Weight Watchers, Paleo, Jilian Michaels (personal trainer), The Biggest Loser (U.S. TV series), Paleolithic diet, Beachbody, Ketone, Jenny Craig Inc, Noom, The Paleo Secret or Melissa Hartwig
Placement: Manual Placement - Facebook Feed + Instagram Feed
AUDIENCE #2
Same placement as Audience #1
CUSTOM AUDIENCE:
Include: Lookalike audience similar to a buyers list (1% variation)
Exclude: Current email list
Location: United States
Age: 20-45
Gender: Female
AUDIENCE #3
Same placement as Audience #1
CUSTOM AUDIENCE:
Include: Lookalike audience similar to a buyers list (1% variation)
Exclude: Current email list
Location: United States
Age: 20-45
Gender: Female
THE AD
Same ad for all three audiences
THE LANDING PAGE
THE ANALYTICS
AUDIENCE #1
Reach: 51,792
Impressions: 61,825
Link Clicks: 463
Cost per Link Click: $1.01
Adspend: $467
Results: 169 Leads
Landing Page Conversion: 45%
Cost per Result: $2.76
AUDIENCE #2
Reach: 63,152
Impressions: 72,820
Link Clicks: 604
Cost per Link Click: $1.29
Adspend: $782
Results: 271 Leads
Landing Page Conversion: 45%
Cost per Result: $2.89
AUDIENCE #3
Reach: 47,808
Impressions: 54,423
Link Clicks: 453
Cost per Link Click: $1.51
Adspend: $683
Results: 243 Leads
Landing Page Conversion: 53%
Cost per Result: $2.81
Showcase Ad #2
Name: Desiree Strother
Website: thesoulwork.co
Niche: Health & Wellness
Objective: Lead Ad
Cost per Result: $0.62
THE TARGETING & PLACEMENT
Location: Australia, Canada, United States
Age: 24-64
Gender: Female
Language: English (UK) or English (US)
People Who Match: Interests = Brene Brown
And Must Also Match: Income: Household income: top 10% of ZIP codes (US) or Household Income: top 10%-25% of ZIP codes (US)
Placement: Manual Placement = Instagram Stories
THE AD
THE LANDING PAGE
Showcase Ad #3
Name: Desiree Strother
Website: thesoulwork.co
Niche: Health & Wellness
Objective: Lead Ad
Cost per Results: $1.85, $2.12
THE TARGETING & PLACEMENT
AUDIENCE #1
Location: Australia, Canada, United States
Age: 24-55
Gender: Female
Language: English (UK) or English (US)
People Who Match: Interests = Ritual
Detailed Targeting Expansion: Off
Placement: Automatic Placement
AUDIENCE #2
Location: Australia, Canada, United States
Age: 24-64
Gender: Female
Language: English (UK) or English (US)
People Who Match: Interests = Brene Brown
And Must Also Match: Income: Household income: top 10% of ZIP codes (US) or Household income: top 10%-25% of ZIP codes (US)
Detailed Targeting Expansion: Off
Placement: Automatic Placement
THE AD
Same ad for both audiences
THE LANDING PAGE
THE ANALYTICS
AUDIENCE #1
Reach: 12,124
Adspend: $310
Results: 175 Leads
Cost per Result: $1.85
AUDIENCE #2
Reach: 11,576
Adspend: $313
Results: 148 Leads
Cost per Result: $2.12
