ADS FROM THE KINGS

MAY 2021

Overview Of Our Ads This Month

FOCUS: Testing Automation Guide ads

This month we created fresh story ads that drove traffic to our Automation Guide sales page.

The end goal of all our ad campaigns is to promote and sell our signature program, Launch (how to create an online course, set up an automated marketing system, and scale on auto-pilot). BUT we like to mix things up with how we position our offerings at the top of our funnel every once in a while to see if we can increase ROAS.

The Automation Guide campaign we tested drives traffic directly to a sales page to promote our low-ticket Automation Guide ($7), with an Untemplated ($49) order bump and an Ads Magic ($67/month) upsell. Then those leads are added to the Launch 1M email sequence as well.

This month's results were really exciting! Instead of running cold traffic to our $49 offer, we ran it to our $7 offer. We got 7X more purchases, meaning for the same adspend, we now have 7X more leads going through our Launch email funnel!!

OBJECTIVE:

Recoup almost all of our adspend on Day One by running traffic to a small product. Then we send all the new buyers through our evergreen email funnel for our high-ticket Launch program.

UPSELL:

This month, our UnTemplated order bump converted at 20%, our Ads Magic upsell converted at 8%, and 2% of all new Automation Guide students purchased our Signature program, Launch.

THIS MONTH'S RESULTS:

We paid around $19 for each Automation Guide purchase. With the $49 and $67 upsells, we made $29 on average for. a$10 profit from each sale on day one. Then, 2% of UnTemplated students also purchased Launch (starting at $2,500) after going through our funnel and 90% of the Ads Magic subscribers will stay subscribed.

Here are a few of the ads we ran this month...

Ad #1

Automation Guide Ad ($7)
Ad Type: Purchase, Story Ad
ROAS: 3.2X

THE TARGETING & PLACEMENT

Exclude: Buyers List, AG Buyers (TY page visitors)

Location: Australia, UK, New Zealand, US

Age: 24-48

Gender: All genders

People Who Match: Interests: Jim Rohn, Zig Ziglar, Brene Brown or John C. Maxwell

Feeds: Facebook Stories, Instagram Stories, Messenger Stories

Placement: Manual Placement

THE AD

THE SALES PAGE

Full Automation Guide sales page: Click Here

THE ANALYTICS

Reach: 15,139

Impressions: 19,442

Link Clicks: 396

CTR: 2.04%

CPC: $2.32

CPM: $47.27

Results: 32 Sales

Cost per Sale: $28.72

Amount Spent: $919

Revenue: $2,945

Profit: $2,026

ROAS: 3.2X