ADS FROM THE KINGS

MARCH 2021

Overview Of Our Ads This Month

FOCUS: Testing UnTemplated Ads

This month we tested several new ads, both posts (with images and text) and stories (15-45 second video ads). The testing phase can be difficult to endure because there's a lot of fluctuation in costs from day to day before a new ad has optimized. Some of our ads perform so poorly they NEEDED to be turned off, some ads performed so well we could hardly believe it, and others fell somewhere in the middle.

The UnTemplated Campaign we tested the new ads in drives traffic directly to a sales page to promote our low-ticket ($49) UnTemplated course, with an Automation Guide ($7) order bump and an Ads Magic ($67/month) upsell.

OBJECTIVE:

The goal of these ads were to drive traffic to our UnTemplated sales pages to purchase for $49, then to the one click upsell for $67/month and then send all the new buyers through our evergreen email funnel for our high-ticket Launch program. The strategy is to cover the cost of ads with the initial small product purchase so that any sales after that is pure profit.

UPSELL:

This month, our Ads Magic upsell converted at 13% and 5% of all new UnTemplated students purchased our Signature program, Launch.

THIS MONTH'S RESULTS:

We paid around $52 for each new UnTemplated purchase. Since 13% of those people also purchased Ads Magic, we made $60 on average for an $8 profit from each sale on day one. Then, 5% of UnTemplated students also purchased Launch (starting at $2,500) after going through our funnel and 90% of the Ads Magic subscribers will stay subscribed.

Here are a few of the ads we ran this month...

Ad #1

UnTemplated Ad
Ad Type: Direct Sales, Story Ad ($49 product)
Cost per Purchase: $60.59

THE TARGETING & PLACEMENT

Saved Audience

Location: Australia, UK, New Zealand, US

Age: 24-47

Gender: Female

People Who Match: Interests: Sandi Krakowski, Danielle Laporte or Marie Forleo

Feeds: Facebook Stories, Instagram Stories, Messenger Stories

Placement: Manual Placement

THE AD

THE SALES PAGE

Full UnTemplated sales page: Click Here

THE ANALYTICS

CTR: 2.50%

Reach: 11,978

Impressions: 13,693

Adspend: $605.94

Sales: 10 Purchases

Cost per Result: $60.59

Revenue: $2,875

Profit: $2,269

13% of UnTemplated students also purchased the Ads Magic upsell and 5% purchased Launch for $2,500 after going through our funnel.

Note: In the middle of the month we integrated a third-party tracking platform with our Ads Manager account, so that we have more accurate data to see which ads produced which revenue (see the black columns in the screenshots above). Our actual CPR was $60.59 on this ad even though FB showed a $75.74 CPR.