Introducing Hirsh Marketing

Emily Hirsh and her team of 29+ expert strategists, copywriters, graphic designers and ads managers work with a steady flow of clients to launch extremely powerful and successful marketing campaigns. 

The Hirsh Marketing team is one of the most sought after digital marketing teams in the industry, and we partnered with them to contribute to the Ads Magic Showcase Library.

So far they've managed over $25 million in ad spend and generated over $105 million in revenue for their clients.

Sarah and I run our own ads, but have worked with Hirsh Marketing on a few large projects in the past. They're the real deal. If done-for-you is what you're looking for, we highly recommend working with Emily and her team!

Below are four March 2021 ad campaigns that Hirsh Marketing has contributed with explanations of why the campaign worked, in their own words:

  Ad #1  

LEAD GENERATION AD

GOAL
The client’s goal with this ad was to bring in leads with her opt-in/free gift.

WHY IT WORKED
We narrowed in on a highly relevant lookalike audience that was based off of the client’s ideal customer avatar that was very receptive to her offer.

Her copy was very effective in communicating that her freebie would solve her audience’s problems of feeling stressed, distracted, and burned out and help them begin to feel good TODAY. Their need to feel good and improve their mental health is urgent, and the copy did an excellent job of nailing this pain point!

  THE AD  

  THE LANDING PAGE  

  Ad #2  

LEAD GENERATION AD

GOAL
The goal of this ad was to get registrants for the client’s free masterclass where she teaches nonprofit founders how to scale their businesses.

WHY IT WORKED
The copy is straight to the point and concise. It really hones in on the "no more self funding" verbiage. This resonated extremely well with her audience as many nonprofit founders run their business off of goodwill, and don't realize that they need to treat their nonprofit as a business.

This in turn results in them often paying for things out of pocket and leaves them hurting financially. The copy addresses that pain point of self-funding, and positions the client’s webinar as the solution that nonprofit founders need.

  THE AD  

  THE LANDING PAGE  

  Ad #3  

DIRECT SALES AD

GOAL
The goal with this ad was to sell the client’s product - luxury shoes.

WHY IT WORKED
One reason this ad was successful was due to our targeting being on point. We targeted a cold audience comprised of highly engaged shoppers using wifi - AKA, users who are at home shopping.

This ad also hits on one of their audience’s pleasure points of wanting to dress in luxury brands for a fraction of the cost. The headline even mentions being able to save up to 80% on designer shoes! Highlighting the savings their audience would have on their products was highly effective in pushing them to buy.

  THE AD  

  THE SALES PAGE  

Full Sales Page Here

  Ad #4  

DIRECT SALES RETARGETING AD

GOAL
The goal of this ad was to retarget members of the client’s audience who did not purchase her course.

WHY IT WORKED
This ad did an excellent job of building up an immense sense of urgency that pushed her audience to buy. The copy, creative, and headline all reference a $122 discount that that was available for three days only.

There are also special offers available that are exclusive to people who enroll in the clients course within 3 days, which greatly added to the value of the course and further increased that urgency to act fast and buy now.

  THE AD  

  THE SALES PAGE  

Full Sales Page Here