Introducing Hirsh Marketing
Emily Hirsh and her team of 29+ expert strategists, copywriters, graphic designers and ads managers work with a steady flow of clients to launch extremely powerful and successful marketing campaigns.
The Hirsh Marketing team is one of the most sought after digital marketing teams in the industry, and we partnered with them to contribute to the Ads Magic Showcase Library.
So far they've managed over $25 million in ad spend and generated over $105 million in revenue for their clients.
Sarah and I run our own ads, but have worked with Hirsh Marketing on a few large projects in the past. They're the real deal. If done-for-you is what you're looking for, we highly recommend working with Emily and her team!
Learn MoreBelow are four June 2021 ad campaigns that Hirsh Marketing has contributed with explanations of why the campaign worked, in their own words:
Ad #1
LEAD GENERATION AD
AD TYPE
Opt-In to Gift
COST PER LEAD
$0.18
INDUSTRY
Religion
GOAL
Our goal was to generate new leads for the client as well as warm up their existing leads by offering a free book.
WHY IT WORKED
The client had just finished a high budget live launch that massively grew their warm audience. We targeted their video view audience from that launch and these leads were hot and already interested in the clients offer, so grabbing the free book was a no-brainer for them.
The ad headline calls out that the client is a New York Times Best-selling author which helps establish credibility, and entices the audience even further by highlighting that they’re giving this book away for free.
THE AD
THE LANDING PAGE
Ad #2
LEAD GENERATION AD
AD TYPE
Opt-In to Webinar
COST PER LEAD
$1.77
INDUSTRY
Health & Wellness
GOAL
The goal of this ad was to get registrants for the client’s free webinar, How to Finally Break Free from the Shackles of Emotional Eating.
WHY IT WORKED
This was a dynamic ad, which meant that Facebook optimized the ad by selecting a winning combination of copy and creative.
The copy hooks the reader initially by referencing a popular quote from Einstein and relating that to the client’s webinar. The copy also clearly communicates the three secrets that registrants will learn from the webinar.
For the creative, we used a video in the style of an Instagram Reel / TikTok, which we have seen performing well across accounts for the last several months. In the video, the client communicates her expertise and the problem she can solve for her audience.
THE AD
THE LANDING PAGE
Ad #3
DIRECT SALES AD
AD TYPE
Sales Ad
COST/PURCHASE
$3.07
PRODUCT PRICE
$1,800
INDUSTRY
E-Commerce
GOAL
The goal with this ad was to promote the client’s luxury accessories ranging from jewelry, to handbags, to sunglasses, etc.
WHY IT WORKED
The video used for this ad attractively highlights various luxury and designer brand accessories that can be found in the client’s store.
The video also calls out the benefits of shopping consignment that hit on the audience’s values and beliefs: sustainability, authenticity, and investment.
Finally, an up to 80% off discount is highlighted at the end, enticing the audience to take advantage of the low prices on these luxury products.
THE AD
THE SALES PAGE
Ad #4
DIRECT SALES RETARGETING AD
AD TYPE
Retargeting Sales Ad
COST/PURCHASE
$11
PRODUCT PRICE
$27
INDUSTRY
Health & Wellness
GOAL
The goal of this ad was to retarget leads who had not yet purchased the client’s Nutrition Pro Essentials Content Bundle that contains done-for-you materials that her audience can customize.
WHY IT WORKED
The ad copy features a strong testimonial from a previous customer of the client and highlights the value of her products.
It also does an excellent job of hitting on the audience’s pain points of wasting money on things that don’t help them achieve their goals and constantly worrying about having to create content for their own audience.
Additionally, the creative clearly calls out who this offer is for, ALL nutrition professionals, and hooks their attention right away.
THE AD
THE SALES PAGE
