Introducing Hirsh Marketing

Emily Hirsh and her team of 29+ expert strategists, copywriters, graphic designers and ads managers work with a steady flow of clients to launch extremely powerful and successful marketing campaigns. 

The Hirsh Marketing team is one of the most sought after digital marketing teams in the industry, and we partnered with them to contribute to the Ads Magic Showcase Library.

So far they've managed over $26 million in ad spend and generated over $106 million in revenue for their clients.

Sarah and I run our own ads, but have worked with Hirsh Marketing on a few large projects in the past. They're the real deal. If done-for-you is what you're looking for, we highly recommend working with Emily and her team!

Below are four July 2021 ad campaigns that Hirsh Marketing has contributed with explanations of why the campaign worked, in their own words:

  Ad #1  

LEAD GENERATION AD

GOAL
The goal was to generate leads and grow the client’s email list by creating lookalike audiences from their current list.

WHY IT WORKED
We typically hit a $3-$4 cost per lead for this client on average, but when iOS 14 was released we saw their costs rise to around $5/lead. The client recently came out of a live launch where they had generated tons of new leads, and they have a very large, highly engaged email list of 20K+ leads.

To reduce our costs, we leveraged their first party data to create stellar lookalike audiences who were very responsive to the ad. This brought their average CPL down to $2, and for this ad in particular, we were able to achieve a $0.68 CPL!

  THE AD  

  THE LANDING PAGE  

  Ad #2  

LEAD GENERATION AD

GOAL
Our goal was to generate as many registrants as possible for the client’s free masterclass on how to start a YouTube channel.

WHY IT WORKED
Our team has seen across multiple accounts that short, organic, “selfie” style videos like this are outperforming all other creatives. In the copy and video, the client concisely hits on her audience’s pain points surrounding their uncertainty creating a YouTube channel and clearly outlines what they’ll take away from her training so they can turn their passion into a profit.

Another reason why this ad performed so well is that we’ve been utilizing broader audience targeting. After iOS 14 rolled out, we’ve seen that more specific audience targeting (i.e. custom audiences and lookalike audiences) has weakened in comparison to broader audience targeting.

  THE AD  

  THE LANDING PAGE  

  Ad #3  

DIRECT SALES AD

GOAL
Our goal was to sell the client’s done-for-you Nutrition Pro Essentials Content Bundle.

WHY IT WORKED
The headline is simple, direct, and clearly calls out the intended audience. The ad copy clearly outlines the audience’s pain points of losing time and money when they have to handle their own content creation, and positions the offer as the no-brainer solution to their problems.

Additionally, the copy speaks to the product’s credibility by indicating that the content included inside of the nutrition education kit was reviewed by nutrition and culinary experts - quashing a potential objection the audience might have and fostering confidence in the product’s legitimacy.

  THE AD  

  THE SALES PAGE  

  Ad #4  

DIRECT SALES RETARGETING AD

GOAL
Our goal was to retarget leads who had shown interest in the client’s product, but had not purchased.

WHY IT WORKED
This was a dynamic ad that Facebook optimized to identify a winning combination of copy and creative (we always recommend dynamic creative as it performs extremely well!).

The copy features a powerful testimonial from a previous customer of the client’s who is a Registered Dietitian Nutritionist that speaks to the quality and effectiveness of the client’s nutrition education kit. The call to action is clear and hits on the audience’s desire to stop wasting time and start spending more of it with their own clients.

  THE AD  

  THE SALES PAGE