Overview Of Our Ads This Month
LOW-TICKET OFFER + UPSELL
This month, Dillon and I ran ads to promote our low-ticket ($49) UnTemplated course. This time, we added Ads Magic ($67/month) as a one-click upsell.
As we transition to some fresh branding, our website has been under construction on and off throughout the month. Because of this, we were extremely limited in what we could do with ads (we didn't want to run ads to a wacked out or temporarily disabled page!). Even though we didn't do a lot of HUGE spending this month, we were happy with our ROI.
Here are a few of the ads we ran this month...
OBJECTIVE:
The goal of these ads were to drive traffic to our UnTemplated sales page to purchase for $49, then to the one click upsell for $67/month and then send all the new buyers through our evergreen funnel for the high-ticket Launch program. The strategy is to cover the cost of ads with the initial small product purchase so that any sales after that is pure profit.
UPSELL:
Our upsell sold at 10%. So that means that 10% of all UnTemplated purchasers went ahead and added Ads Magic to their initial order. We'd like to see this number a lot higher and have lots of ideas on how to boost it - but we just threw this page together very quickly to test and it took our average cost per sale from $49 to $55+ AND gave us a small stream of recurring income for future months. Here's a photo of our upsell page that all UnTemplated purchasers were routed to after the first cart:
RESULTS:
We paid around $37 for each new UnTemplated purchase. Since 10% of those people also purchased Ads Magic, we made $55 on average for an $18 profit from each sale on day one. Then, 7% of UnTemplated students also purchased Launch (starting at $2,500) after going through our funnel and 90% of the Ads Magic subscribers will stay subscribed.
Ad #1
Ad Type: Direct Sales ($49 product)
Cost per Purchase: $36.41
THE TARGETING & PLACEMENT
Custom Audience: Lookalike within 1% of past clients
Age: 24-48
Language: English (UK) or English (US)
Potential Reach: 2,700,000 people
Feeds: FB News Feed, Instagram Feed, FB Marketplace, Instagram Explore, FB Groups Feed
Placement: Manual Placement
THE AD
THE SALES PAGE
Full UnTemplated sales page: Click Here
THE ANALYTICS
Reach: 4,239
Impressions: 7,666
Adspend: $364.08
Results: 10 Purchases
Cost per Result: $36.41
Revenue: $490
Day-One Profit: $126
10% of UnTemplated students also purchased the Ads Magic upsell and 7% purchased Launch for $2,500 after going through our funnel.
Ad #2
Ad Type: Direct Sales ($49 product)
Cost per Purchase: $38.34
THE TARGETING & PLACEMENT
Custom Audience: Lookalike within 1% of past email subscribers
Age: 24-48
Location: Australia, Canada, UK, US
Feeds: FB News Feed, Instagram Feed, FB Marketplace, Instagram Explore, FB Groups Feed
Placement: Manual Placement
THE AD
THE SALES PAGE
Full UnTemplated sales page: Click Here
THE ANALYTICS
Reach: 23,961
Impressions: 30,086
Adspend: $996.72
Results: 26 Purchases
Cost per Result: $38.34
Revenue: $1,274
Day-One Profit: $278
10% of UnTemplated students also purchased the Ads Magic upsell and 7% purchased Launch for $2,500 after going through our funnel.
Ad #3
Ad Type: Direct Sales ($49 product)
Cost per Purchase: $36.92
THE TARGETING & PLACEMENT
Custom Saved Audience
Age: 24-48
Location: Australia, Canada, UK, US
People Who Match: Interests: Jim Rohn, Brene Brown or John C. Maxwell
Feeds: FB News Feed, Instagram Feed, FB Marketplace, Instagram Explore, FB Groups Feed
Placement: Manual Placement
THE AD
THE SALES PAGE
Full UnTemplated sales page: Click Here
THE ANALYTICS
Reach: 15,168
Impressions: 19,435
Adspend: $516.82
Results: 14 Purchases
Cost per Result: $36.92
Revenue: $686
Day-One Profit: $170
10% of UnTemplated students also purchased the Ads Magic upsell and 7% purchased Launch for $2,500 after going through our funnel.
Ad #4
Ad Type: Direct Sales ($49 product)
Cost per Purchase: $21.41
THE TARGETING & PLACEMENT
Custom Saved Audience
Age: 24-48
Location: Australia, UK, New Zealand, US
People Who Match: Interests: Brendon Burchard, Amy Porterfield, Seth Godin, The 4-Hour Workweek, Lewis Howes, James Wedmore or Screw the Nine to Five
Feeds: FB News Feed, Instagram Feed, FB Marketplace, Instagram Explore, FB Groups Feed
Placement: Manual Placement
THE AD
THE SALES PAGE
Full UnTemplated sales page: Click Here
THE ANALYTICS
Reach: 3,369
Impressions: 6,560
Adspend: $385.40
Results: 18 Purchases
Cost per Result: $21.41
Revenue: $882
Day-One Profit: $497
10% of UnTemplated students also purchased the Ads Magic upsell and 7% purchased Launch for $2,500 after going through our funnel.
