Overview Of Our Ads This Month
LOW-TICKET OFFER + UPSELL
This month, Dillon and I ran two ad campaigns:
- UnTemplated Campaign: driving traffic to a sales page to promote our low-ticket ($49) UnTemplated course, with an Ads Magic ($67/month) upsell.
- Automation Guide Campaign: driving traffic to a sales page to promote our low-ticket ($7) Automation Guide, with an Ads Magic ($67/month) upsell.
We just started running our Automation Guide campaign for the first time this month! Unfortunately, all of our Automation Guide ads are still in the learning phase, so we ran a TON of individual ads at a very low adspend. Over time we will scale the winners and turn off the losers, but we started by casting our net wide!
OBJECTIVE:
The goal of these ads were to drive traffic to our UnTemplated / Automation Guide sales pages to purchase for $49 / $7, then to the one click upsell for $67/month and then send all the new buyers through our evergreen funnel for the high-ticket Launch program. The strategy with both campaigns is to cover the cost of ads with the initial small product purchase so that any sales after that is pure profit.
UPSELL:
Our upsell sold at 16% this month. So that means that 16% of all UnTemplated and Automation Guide purchasers went ahead and added Ads Magic to their initial order.
UNTEMPLATED CAMPAIGN RESULTS:
We paid around $45 for each new UnTemplated purchase. Since 16% of those people also purchased Ads Magic, we made $59 on average for an $14 profit from each sale on day one. Then, 7% of UnTemplated students also purchased Launch (starting at $2,500) after going through our funnel and 90% of the Ads Magic subscribers will stay subscribed.
AUTOMATION GUIDE CAMPAIGN RESULTS:
We paid around $11 for each new Automation Guide purchase. Since 16% of those people also purchased Ads Magic, we made $17 on average for a $6 profit from each sale on day one. We don't have data on Launch conversions in this campaign because of the low adspend and limited number of purchases.
Here are a few of the ads we ran this month...
Ad #1
UnTemplated Ad
Ad Type: Direct Sales, Video ($49 product)
Cost per Purchase: $36.94
THE TARGETING & PLACEMENT
New Custom Audience
Age: 24-48
Detailed Targeting: Interests: Jim Rohn, Brene Brown or John C Maxwell
Feeds: FB News Feed, FB Video Feeds
Placement: Manual Placement
THE AD
THE SALES PAGE
Full UnTemplated sales page: Click Here
THE ANALYTICS
Reach: 3,496
Impressions: 4,947
Adspend: $334.07
Results: 9 Purchases
Cost per Result: $36.98
Revenue: $441
Day-One Profit: $107
16% of UnTemplated students also purchased the Ads Magic upsell and 7% purchased Launch for $2,500 after going through our funnel.
Ad #2
Automation Guide Ad
Ad Type: Direct Sales, Story Ad ($7 product)
Cost per Purchase: $8.35
THE TARGETING & PLACEMENT
Excluding Custom Audience: Email subscribers as of 2/9/21
Location: Australia, UK, New Zealand, US
Age: 24-47
Gender: Female
People Who Match: Interests: Sandi Kraakowski, Danielle Laporte or Marie Forleo
Feeds: FB Stories, Instagram Stories
Placement: Manual Placement
THE AD
THE SALES PAGE
Full Automation Guide sales page: Click Here
THE ANALYTICS
Reach: 2,273
Impressions: 2,636
Adspend: $84.18
Results: 10 Purchases
Cost per Result: $8.35
Net Cost per Result: $1.35 ($7 product)
When we ran ads to a free gift we were paying between $3-5 per lead, which means we can spend up to $5 net cost per lead on this ad and the math will still work.
16% of Automation Guide students also purchased the Ads Magic upsell.
**This ad is still in the learning phase, so it has not been scaled and adspend is still low.
Ad #3
Automation Guide Ad
Ad Type: Direct Sales ($7 product)
Cost per Purchase: $9.97
THE TARGETING & PLACEMENT
Custom Saved Audience
Excluding Custom Audience: 2/9/21
Location: Australia, UK, New Zealand, US
Age: 24-47
Gender: Female
People Who Match: Interests: Sandi Krakowski, Danielle Laporte or Marie Forleo
Feeds: FB News Feed, Instagram Feed, FB Video Feeds, Instagram Explore, FB Groups Feed, FB Stories, Insta Stories, Messenger Stories, In-Article, Search
Placement: Manual Placement
THE AD
THE SALES PAGE
Full Automation Guide sales page: Click Here
THE ANALYTICS
Reach: 924
Impressions: 1,119
Adspend: $39.86
Results: 4 Purchases
Cost per Result: $9.97
Net Cost per Result: $2.97
When we ran ads to a free gift we were paying between $3-5 per lead, which means we can spend up to $5 net cost per lead on this ad and the math will still work.
16% of Automation Guide students also purchased the Ads Magic upsell.
**This ad is still in the learning phase, so it has not been scaled and adspend is still low.
Ad #4
Automation Guide Ad
Ad Type: Direct Sales ($7 product)
Cost per Purchase: $10.01
THE TARGETING & PLACEMENT
Custom Saved Audience
Excluding Custom Audience: Email subscribers as of 2/9/21
Age: 24-48
Location: Australia, Canada, UK, New Zealand, US
People Who Match: Interests: Jim Rohn, Brene Brown or John C Maxwell
Feeds: FB News Feed, Instagram Feed, FB Marketplace, Instagram Explore, FB Groups Feed
Placement: Manual Placement
THE AD
THE SALES PAGE
Full Automation Guide sales page: Click Here
THE ANALYTICS
Reach: 1,357
Impressions: 1,549
Adspend: $40.02
Results: 4 Purchases
Cost per Result: $10.01
Net Cost per Result: $3.01
When we ran ads to a free gift we were paying between $3-5 per lead, which means we can spend up to $5 net cost per lead on this ad and the math will still work.
16% of Automation Guide students also purchased the Ads Magic upsell.
**This ad is still in the learning phase, so it has not been scaled and adspend is still low.
