ADS FROM THE KINGS

AUGUST 2021

Overview Of The Ads We're Showcasing

LESSON: Test Different Offers

This month was a relatively uneventful month in our ads account. We were able to scale a few new ads, while we had to scale back a few of our older ads that started underperforming.

The biggest adjustment we made this month is we tested several price variations of our offers. I highly recommend you test different price points for your offers over time to make sure you're getting the highest ROAS possible.

We kept our initial offer at $7, but tested our UnTemplated order bump and our Ads Magic upsell offer. We changed UnTemplated from $49 to 12 payments of $29 (total of $348), and saw a bit of a dip in conversion rate. It was only a slight dip, while raising the sale $300! The main concern is the 12 payments seemed excessive for an order bump (people may not understand how big of a commitment that is). We settled on 3 payments of $49, and honestly haven't seen a dip in conversion rate!

For the Ads Magic upsell, we changed the $67/mo offer to a $397 annual payment (50% off), but NO ONE bought. We changed it back to $67/mo and it started selling again. I'm still glad we tested it!

OBJECTIVE:

While the end goal of all our ad campaigns is to eventually promote and sell our signature program, Launch (how to create an online course, set up an automated marketing system, and scale on auto-pilot), the goal of our ads to cold audiences is to recoup almost all of our adspend on day #1 by running traffic to a SLO (self-liquidating offer). Then we send all the new buyers through our evergreen email funnel for our high-ticket Launch program.

CONVERSION RATES:

UnTemplated (3 payments of $49) order bump conversion = 18.8%
Ads Magic ($67) upsell conversion = at 3.3%
Launch 1M ($2500) sales funnel conversion = 2.7%

THIS MONTH'S RESULTS:

2.23x ROAS (return on ad spend)

Here are a few of the ads we ran this month...

Ad #1

Automation Guide Ad ($7)
Ad Type: Purchase, Story Ad
ROAS: 7.24X

THE TARGETING & PLACEMENT

Lookalike (3%): Buyers List

Exclude: Buyers List, AG Buyers (TY page visitors)

Location: Australia, Canada, United Kingdom, New Zealand, United States

Age: 22-48

Gender: All genders

Detailed Targeting Expansion: On

Placements: Facebook Stories, Instagram Stories, Messenger Stories

Auto/Manual: Manual Placement

THE AD

THE SALES PAGE

Full Automation Guide sales page: Click Here

THE ANALYTICS

Reach: 11,696

Impressions: 11,845

Link Clicks: 341

CTR: 2.88%

CPC: $1.07

CPM: $30.69

Results: 8 Sales

Cost per Sale: $45.44

Amount Spent: $363

Revenue: $2,633

Profit: $2,269

ROAS: 7.24X