ADS FROM THE KINGS

APRIL 2021

Overview Of Our Ads This Month

FOCUS: Testing Product vs Lead ads

This month we ran two separate testing campaigns: one campaign that promoted a free gift and one campaign that promoted a small product.

The Free Gift Campaign drives traffic to a landing page, where we collect a name and email address. After emailing the gift, new leads were put into our Launch 1M (Signature Program) follow-up email sequence.

The UnTemplated Campaign we tested the new ads in drives traffic directly to a sales page to promote our low-ticket ($49) UnTemplated course, with an Automation Guide ($7) order bump and an Ads Magic ($67/month) upsell. Then those leads are added to the Launch 1M email sequence as well.

This month's results were exactly what we expected - the biggest ROIs came from lead ads, but there was also more wasted adspend from the lead ads that didn't result in a Launch sale. The UnTemplated Campaign had a more conservative return, but we were recouping most of our investment on Day One (way less stressful!).

OBJECTIVE:

Free Gift Campaign Goal - Grow our email list significantly while having a strong ROI on adspend.

UnTemplated Campaign Goal - Recoup almost all of our adspend on Day One by running traffic to a small product. Then we send all the new buyers through our evergreen email funnel for our high-ticket Launch program.

UPSELL:

This month, our Ads Magic upsell converted at 18% and 9% of all new UnTemplated students purchased our Signature program, Launch.

THIS MONTH'S RESULTS:

We paid around $3.50 for each Free Gift lead and we paid around $54 for each new UnTemplated purchase. Since 18% of new UnTemplated students also purchased Ads Magic, we made $61 on average for a $7 profit from each sale on day one. Then, 9% of UnTemplated students also purchased Launch (starting at $2,500) after going through our funnel and 90% of the Ads Magic subscribers will stay subscribed.

Here are a few of the ads we ran this month...

Ad #1

Free Gift Ad
Ad Type: Lead Ad, Story Ad
Cost per Lead: $3.58

THE TARGETING & PLACEMENT

Exclude: Buyers List

Location: Australia, UK, New Zealand, US

Age: 24-48

Gender: All genders

People Who Match: Interests: Brendon Burchard, Amy Porterfield, Seth Godin, The 4-Hour Workweek, Lewis Howes, James Wedmore or Screw the Nine to Five

Feeds: Facebook Stories, Instagram Stories, Messenger Stories

Placement: Manual Placement

THE AD

THE LANDING PAGE

THE ANALYTICS

Reach: 73,042

Impressions: 81,103

Link Clicks: 1,911

CTR: 2.36%

CPC: $0.80

CPM: $18.73

Results: 424 Leads

Cost per Lead: $3.58

Sales: 9 Purchases

Amount Spent: $1,519.37

Revenue: $5,133

Profit: $3,613

Breakdown of the nine sales:

5 Automation Guide sales ($7), 2 UnTemplated sales ($49), 1 Ads Magic sale ($67), and 2 Launch Sales ($2,500)

Note: Last month we integrated a third-party tracking platform with our Ads Manager account, so that we have more accurate data to see which ads produced which revenue (see the black columns in the screenshots above). Our actual CPL was $3.58 on this ad even though FB showed a $3.63 CPL.